Natural Marketeering Man

Many of us may think we are strangers to marketing and sales, why, because we have never worked in marketing and sales.

We believe it is foreign to us, alien, a language we don’t understand.

But what if the truth was this: we’ve been marketing and selling all our lives and that we are all completely natural at it? And that it’s only when we give it a name and call it ‘sales’ that we flinch and treat it as alien?

Let me cast my memory back some 14 years. There she was. Opposite me. My future partner. Did I not market myself to her like a peacock markets its wonderful plumage? Did I not reveal my brand, declare my value? Having done as much did I not choose to then sell myself to her, and having done as much did I not then seek to close the sale?

The point being do we unconsciously market and sell aspects of ourselves in one form or another already? Are we not already ‘trained’ in this area – and naturally so? Do we not market and sell ourselves in job interviews and the like? And in fact every time we meet someone new?

What if we were all naturally born marketeers and salespersons, and we’ve never actually realised it before because we thought it was something that happens behind corporate doors and not in every day life.

Perhaps we’ve also done it badly in our lives. But surely there have been times in our lives where we’ve done it brilliantly too. If I have marketed and sold brilliantly before, then I can do it again.